There’s no shortage of ridiculous, seemingly meaningless phrases that get casually tossed around in the marketing world. These terms include some mind-spinning monikers like “Internet marketing ninja,” “SEO rock star,” and “social media guru.” I would argue, however, that “growth hacker” really isn’t one of them.
The growth hacker is a particular type of marketer with a very specific set of challenges. Their domain, for the most part, is the start-up. They work with almost zero budget and resources, and their task is to obtain maximum exposure for their brand.